The first 50 years of modern advertising was hard-sell. The next 50 years was persuasion through creativity and media tonnage. But advertising is no longer a loud one-way conversation. It's a delicate dialogue now. The goal is no longer to triumph by weight, but to win by influence. Welcome to Under the Influence. An exploration of that critical shift.

The first 50 years of modern advertising was hard-sell. The next 50 years was persuasion through creativity and media tonnage. But advertising is no longer a loud one-way conversation. It's a delicate dialogue now. The goal is no longer to triumph by weight, but to win by influence. Welcome to Under the Influence. An exploration of that critical sh... Show more

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