Specialty Shop Retailing

Carol L. Schroeder

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A total blueprint for success from one of the nation's most accomplished small retail shop owners. Specialty Shop Retailing is much more than a lively memoir filled with helpful hints. It is a comprehensive guide to every aspect of opening and operating a retail store. Carol ''Orange'' Schroeder covers everything from choosing a location and store design to niche marketing, advertising, and customer service. She supplies more than two dozen forms ready to copy or adapt for your use in your own store; and her tutorials on visual merchandising, store design and advertising are supplemented with beautiful photographs, sample ads, and witty cartoons. The book includes an extensive glossary of retail terms and a bibliography of additional reading sources for help on special topics.

A total blueprint for success from one of the nation's most accomplished small retail shop owners. Specialty Shop Retailing is much more than a lively memoir filled with helpful hints. It is a comprehensive guide to every aspect of opening and operating a retail store. Carol ''Orange'' Schroeder covers everything from choosing a location and store ... Show more

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Related: management-marketing business

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