Purse Strings

Maria Reitan

Logo for Purse Strings

Purse Strings, with Maria Reitan (President and Chief Strategy Officer of Lola Red) is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers... we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.

Purse Strings, with Maria Reitan (President and Chief Strategy Officer of Lola Red) is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owne... Show more

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